Marketing Analytics Lead

Company: Lenovo
Location: Chicago
Posted on: November 15, 2024

Job Description:

* United States of America - Illinois - Chicago Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). Description and RequirementsMotorola Mobility, A Lenovo Company, is one of the world's fastest growing smartphone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. We are seeking an experienced marketing analytics specialist to lead the analytics initiatives for the North America Marketing team at Motorola. This role is integral to driving data driven decision making across the marketing function. Responsibilities include benchmarking, reporting, forecasting, developing dashboards, visualizing data, and providing actionable insights across media campaigns, partnerships, PR and influencer marketing. The ideal candidate will have a deep understanding of marketing with a passion for data and analysis.Responsibilities include, but are not limited to:

• Strategic planning: Establish key performance indicators (KPIs) and benchmarks to measure marketing effectiveness across media, partnerships, PR and influencers.
• Media campaign reporting: Partner with the media and ecommerce teams to track performance against benchmarks and optimize investments. Responsibilities also include ensuring proper tagging to track KPIs.
• Partnership reporting: Collaborate with the Partnership team to track, analyze and report on partnership performance and evaluate potential opportunities.
• Competition & market reporting: Estimate marketing spend by competition and identify market trends by platform to support media campaigns.
• Presentations: Create compelling presentations to the marketing team and leadership to present insights from analysis in an easy to understand manner.
• Platforms/ tools/ dashboards: Develop and implement best-in-class measurement frameworks, tools, visualizations and technologies for marketing analytics. Work closely with IT teams to design data structure and manage data governance, troubleshoot any issues with existing platforms.
• Continuous improvement: Proactively identify opportunities for improvement across marketing areas. Bring innovative solutions to the team on how to improve measurement and sales attribution.Basic Requirements:
  • Bachelor's degree in Marketing/ Business Administration, Mathematics/ statistics or a related field.
  • 5+ years of experience in marketing analytics with a proven track record of leading analytics initiatives.Preferred Requirements:
    • Deep understanding of digital marketing channels, metrics and best practices.
    • Advanced understanding of web analytics (e.g., Google Analytics 4).
    • Proficiency with data visualization tools (e.g., Power BI, Tableau).
    • Proficiency with Excel/ Google Sheets, Powerpoint/ Google Slides.
    • Familiar with Google BigQuery/SQL.
    • Self-starter capable of working independently and able to work cross functionally internally and externally.
    • Proactive, positive and adaptive attitude.
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Keywords: Lenovo, Oak Park , Marketing Analytics Lead, Advertising , Chicago, Illinois